INTERNET MARKETING

HOW TO USE INTERNET MARKETING:
Internet Marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-marketing is the marketing of services and products over the internet.
The internet has brought media to a global audience. Internet marketing is considered to have a broader scope because it not only refers to the internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the internet, including: design, development, advertising and sales.
It also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific sites, e-mail marketing and Web 2.0 strategies.
Internet marketing is one of the best ways to stay in touch with the customers. It can also be effective as a direct-marketing device. Email subscribers know in advance how often
Customers send messages and what type of content they expect. Messages should be made as targeted as possible; relevancy keeps people listening.
The internet marketing website should be integrated with the company’s other marketing activities and also connected with the company’s off-line efforts.
Even without sophisticated personalization technology, the web allows the user to easily target the message, making them more relevant to users. It helps to find out the user in the most intrusive way and then talk to them more personally.
Internet advertising has been pushed as a direct-response device, but the B2B (business to business) process is far more complex and longer than with B2C (business to customer. B2B marketers should consider using Internet advertising to reach targets that regularly use the Internet at the places they often go with ads that feature things like white papers, research, Web seminars and other information that is likely to be of strong interest to prospects.

Any good Web site statistics software package should give the following information:
How many people are coming to the site?
What pages they're viewing?
What search engines they're coming from and more?

The site must be redesigned to make it more effective for the users and for reaching their desired objectives (e.g., get leads, sales, etc.).The on-line and off-line information should be integrated to provide a more complete picture of customers and prospects.

Internet marketing isn’t just for consumer marketers or large B2B firms – it’s a powerful vehicle for companies of all sizes. Internet marketing offers B2B marketers an opportunity to reach very broad or targeted prospects to generate leads, communicate a message and raise visibility.
While a B2B marketer has a smaller universe of prospects than a consumer marketer, the value of each prospect is typically far greater. With a targeted campaign and a good offer, it’s possible to generate a handful of highly qualified prospects to generate substantial revenue. Campaigns are used to generate new leads, sell products, or increase visibility.

Benefits of internet marketing:
Timing: Reach businesspeople when they’re actively looking for information, vendors and solutions.
Immediacy: Testing and launching must be done very quickly and generate response immediately.
Targeting: Deliver the message to very specific audiences.
Lead generation and nurturing: Capture prospects early, provide valuable information, and nurture them throughout the sales process.
Cost: Reach a large audience quickly and at a lower cost than many other media.
Scalability: Run campaigns of any size at any budget level.
As with any marketing program, it’s important to develop a good strategy, target the audience, test, measure and improve – especially because it’s easy and inexpensive to test different aspects of the user’s campaigns to generate the best possible results

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. Businesses have the advantage of appealing to consumers in a medium that can bring results quickly. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods:
· pay per impression,
· pay per click,
· pay per play, or
· pay per action
Advantages of Internet Marketing
· The store is kept open, 24 hrs a day, and 7 days a week. Further, customers are worldwide in reach, and can shop anytime that they want to.
· The cost of spreading the message is next to nothing. Emailing any subscription base is more often cheaper than sending a letter through the mail.
· Updating the subscribers can be done almost instantly through email. Visitors to the website can get up to the minute information on each visit. If there is a sale, the customers can start shopping at the discounted prices literally as soon as they open their email.
· For an information sensitive business, such as a law firm, newspaper or online magazine, the products can be delivered directly to the customers without having to use a courier.
Disadvantages of Internet Marketing:
- Online marketing is not free. The cost of software, hardware, wed site design, maintenance of the site, online distribution costs and of course, time, all must be factored into the cost of providing your service or product.
- Slightly over 50% of households shop online. While that number continues to grow, it would reach less than two out of three households.
- The internet is still regarded as a source of information gathering for the majority of the customers.
-easier to have outdated information on the site, thus timing of updates is critical
- There is a lot of competition for the product. By the time the visitor finds, they have already been clicking many links.
There are many other pros and cons of internet marketing. It’s important for to consider each when creating the internet marketing strategy. Each of the disadvantages can be overcome, but only if the customer’s experience is viewed from the eyes of the customer, not as an internet marketer.
To be successful at Internet marketing, it is a must to understand the essential secrets of Internet marketing. These secrets are needed to achieve success by finding the right audience, communicating the message properly, and leading consumers down the path to purchase. Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising.
These secrets include:
1. Website Directory Listings
2. Generating Traffic
3. Testimonials
4. Create a Compelling Offer
5. Providing guarantee.